Not sure when Kleenex technically launched this new product, but I just saw the TV spot today (the day after Earth Day). The product is the new disposable hand towel.
The premise basically is for everyone in the family to stop using a cloth hand towel and start using a fresh piece of paper each time they wash their hands. The reason to take this action is anti-germ. They copy says something like, "Your hands are only as clean as what you dry them with."
I checked out the website and it didn't say anything about sustainability -- doesn't look like they even make the effort to use a small part of recycled materials or have a sustainable production facility. There isn't even a mere encouragement to recycle the papers after you use them on your
clean hands!
Granted, the people who will purchase this product probably aren't the most conscious of recycling or active with environmental concerns, but maybe they are more aware right around Earth Day. It's probably not a game changer regarding this product's sales, but it leaves a sour taste in my mouth regarding Kleenex's brand and corporate responsibility.
No comments:
Post a Comment